Birds Eye VOILA!

How to Make Sampling Memorable

Our client was launching a new all-in-one meal with frozen vegetables and chicken. 70% of those who sampled the product rated it as good or excellent. The challenge was to get consumers to remember the name and where it was found in the store. We paired over 200 magicians with traditional samplers in 20 markets to make over 2,000 retail appearances in order to make the sampling experience memorable. This is the training video we did for the magicians to ensure they each did similar magic, carried the same message and reinforced the key product and brand attributes.

The innovative sampling program was credited with significantly contributing to the successful launch of the new product.