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The Geronimo Name

As we cast about for a memorable and meaningful name for this agency, we settled on Geronimo for several reasons. Geronimo was a Native American of the Chiricahua Apache tribe who achieved fame and military fortune against overwhelming odds through bold strategies, unexpected tactics, and exacting execution. In modern times, Geronimo has been used as an exclamation made famous by the 101st Airborne prior to taking their leap of faith out of the airplane.

Obviously, these things are all relevant to promotional marketing: success is determined by inspired strategies, innovative tactics and intense attention to detail.....and truly creative ideas often take a leap of faith.
Geronimo Promotional Marketing is committed to those ideals: creative concepts, built around strategic thinking,
fully integrated with other communications, executed flawlessly.

Plus, it was my father's middle name.

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The Geronimo Name

As we cast about for a memorable and meaningful name for this agency, we settled on Geronimo for several reasons. Geronimo was a Native American of the Chiricahua Apache tribe who achieved fame and military fortune against overwhelming odds through bold strategies, unexpected tactics, and exacting execution. In modern times, Geronimo has been used as an exclamation made famous by the 101st Airborne prior to taking their leap of faith out of the airplane.

Obviously, these things are all relevant to promotional marketing: success is determined by inspired strategies, innovative tactics and intense attention to detail.....and truly creative ideas often take a leap of faith.
Geronimo Promotional Marketing is committed to those ideals: creative concepts, built around strategic thinking,
fully integrated with other communications, executed flawlessly.

Plus, it was my father's middle name.

Capabilities & Expertise

Geronimo Promotions & Events, founded in 1997, specializes in helping companies and agencies offer fully integrated programs at a fraction of the cost of hiring a large agency or having a full time promotions or event person in-house. Geronimo is also a cost-effective resource for creating social media content.

We are completely flexible in how we work with our clients

We can be a simple executional resource:

  • Writing rules
  • Sourcing premiums
  • Setting up sampling or rebate programs
  • Managing fulfillment

Or we can be a consultant:

  • Brainstorming
  • Providing tactical advice and options

Or we can be a turn key provider:

  • Creating and presenting fully developed concepts
  • Executing complex programs from conception through evaluation

We can work from your offices or remotely. Whatever works best for you.

Our Areas of Particular Expertise are all ideal ways to create relevant social media content

Promotional Marketing / Shoppers Marketing

Whether it is sweepstakes, contests, sampling programs, on-packs, premium offers, or sales force incentive programs, there is no strategy, tactic or tool in the promotional or shoppers marketing arsenal that Geronimo has not developed and implemented numerous times.

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Event Marketing

From high profile events in Times Square and Rockefeller Center; to itinerant events that have a team traveling across the country doing several events a day, five days a week; to music festivals, trade show parties, meetings and corporate events…Geronimo has done it all.

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Entertainment Marketing

As the agency of record for NBC for three years, and a promotional resource to a host of other entertainment brands, Geronimo has developed excellent industry contacts and an extraordinary understanding of how to most effectively work with television properties, movies and celebrities.

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Video Production

Whether the purpose is Facebook content, internal consumption or a television show, Geronimo is a flexible, cost effective resource for video production. A three time Telly award winner, we have created and produced hundreds of videos of all kinds, including the pilot and thirteen episodes of a nationally broadcast cooking show.

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More Kind Words

We have partnered with Geronimo Promotions since our inception to help us navigate the strategic, legal and logistical challenges associated with retail promotions. They are always thoughtful and nimble and operate with the necessary sense of urgency. John is a trusted counselor, is tireless in his execution of programs and Geronimo has always delivered tremendous value for us and our clients.

- Ryan Chuckel

I have worked with John for over 12 years. He has planned some of the most innovative and spectacular marketing promotions that I have ever seen. His mind does not work like regular people, he is always thinking new, big, splashy. The caravan around the country for a beer client in which people, in bars, were videotaped repeating the client's then current slogan, was a brilliant concept.

- Mickey Straff

John Roush, and Geronimo Promotions & Events, brought a new level of professionalism to the Summer Soulstice Music Festival and Tomato Romp that resulted in happier sponsors, a bigger audience and a better experience for everyone attending. His enthusiasm and energy, combined with his attention to detail, makes him a pleasure to work with. I highly recommend Geronimo for any event or promotion. You won't be disappointed.

- Jim Plaisted

Geronimo developed and executed a major corporate party for MillerCoors for over eight years, each year in a different city. Their ability to find unique venues, high quality vendors, great entertainment, and excellent local staff made the events much more robust for the same budget we were using on our own. Their creativity, commitment and attention to detail is unparalleled in my experience.

- Randy Martin

John was brought into our agency to help us with a particular client and project. He succeeded in helping us secure the client, as well as completing the project. His skills, creativity, flexibility, and collaborative nature made him a tremendous asset to the agency. His knowledge of, and hands on experience with, the many facets and tools of marketing and promotion is tremendous. I recommend him without reservation.

- Dave Siegel

John played a key role as an event and promotions resource for C-K leading a national new product launch for Birds Eye . As the project lead, John worked with the senior promotions team, the client's sales team and network of national grocery chains to execute the program. He was instrumental in creating smooth communication and quality control for a product launch that had hundreds of moving parts. John is willing to do whatever it takes to get the job done, even performing tasks or jobs that are not his own. He has a positive attitude, and demonstrates how much he loves his job. I am impressed with his ability to see the big picture while paying close attention to details. He is a creative thinker and has the focus to insure tasks are done correctly and remain on track. I hope to work together again in the future.

- Karyn Soergel

Creative concepts… Built around strategic thinking…
Fully integrated with other communications… Executed flawlessly.

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Meet John Roush, President

John Roush President

With over 20 years of experience in strategic planning, promotions and events, John Roush has been a leader and an active participant in the explosive growth of the promotional marketing and event marketing industry.

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