A fantasy baseball camp was the centerpiece of this one-of-a-kind incentive program
Targeted at distributors, plumbers and plumbing contractors that recommend faucets and fixtures, this unique program was designed to break through the clutter and build long term relationships. In each key market, the local sales manager selected the five top customers to attend the 5 day camp in Phoenix, Arizona. In order to include everyone, each time a plumber or contractor ordered a Kohler product, they received one entry into a sweepstakes to win one of five additional trips.
At the Fantasy Camp event, sales managers, top customers, ordinary plumbers, and corporate managers all suited up in real uniforms from their favorite teams and trained in a major league stadium with professional players that included well-known stars such as Vida Blue, Jimmy Piersal, Bert Campenaris, Sal Bando and Fergie Jenkins. The Fantasy Camp culminated in an unforgettable game between the rookies and the pros. By the end of the event, those key customers were loyal clients and active partners with Kohler.
They ran this promotion for three years and it was the centerpiece of their marketing efforts that launched Kohler Faucets as a major national faucet brand.