Promoted awareness, brand recognition and sales of their line of cleaning equipment
Each year for four years we negotiated a unique agreement with NBC or CBS Daytime programming that traded promotion of the programs in Libman’s print and on-line ads for use of stars, on-air advertising and a prize package for the sweepstakes consisting of a VIP trip to Hollywood to meet their favorite soap stars.
Libman has become the largest manufacturer of cleaning equipment in the United States with dramatically higher brand recognition by consumers.
![CBS Print Ad](http://geronimopromo.com/wp-content/uploads/ewpt_cache/367x0_85_1_c_FFFFFF_b4deaca9523c22df44775e42c9c3667b.jpg)
![Trade Article on Promotions](http://geronimopromo.com/wp-content/uploads/ewpt_cache/367x0_85_1_c_FFFFFF_63db680d50a462110abefb35c7c01438.jpg)
![NBC Print Ad](http://geronimopromo.com/wp-content/uploads/ewpt_cache/367x0_85_1_c_FFFFFF_d610878e8fdd863be3e6998f20209969.jpg)