Promoted awareness, brand recognition and sales of their line of cleaning equipment
Each year for four years we negotiated a unique agreement with NBC or CBS Daytime programming that traded promotion of the programs in Libman’s print and on-line ads for use of stars, on-air advertising and a prize package for the sweepstakes consisting of a VIP trip to Hollywood to meet their favorite soap stars.
Libman has become the largest manufacturer of cleaning equipment in the United States with dramatically higher brand recognition by consumers.
