The Summer Soulstice Music Festival
The Summer Soulstice Music Festival was designed as a way to introduce consumers to the East Side businesses, as well as showcase selected sponsor products. Featuring over 20 bands and performers on three stages between noon and Midnight, it drew over 20,000 people to the neighborhood. During the day, events for the whole family included a farmers market, activities from the local children’s museum, food from local restaurants, bocce ball on sod courts on the street, bicycle polo, BMX demonstrations and appearances by mascots and stars from the Green Bay Packers, Milwaukee Brewers, Mustangs, and Wave. Jugglers, musicians and a samba band provided entertainment on the family stage. As day turned into night, all three stages filled with local, original musicians and bands. Sponsor announcements and branding was built in throughout the festival making this a highly desirable event by both local and national brands.