Two American Classics Become Perfect Promotional Partners
As the premiere brand of American made children’s wear with a reputation for quality, we looked for a suitable high-profile theme. We secured the exclusive rights to Lassie and their latest movie. The program included a licensing deal, movie placement, a national sweepstakes to win a trip to Hollywood to meet Lassie, a national tour of Lassie making store appearances in 24 markets, and individual gift-with-purchase programs for each major retailer.
Sales soared, awareness grew dramatically and retailer good will achieved new heights.
![Two American Classics](http://geronimopromo.com/wp-content/uploads/ewpt_cache/550x1100_85_1_c_FFFFFF_efd366fcb3953c386d1c530be890d9a7.jpg)
![Promotional Elements](http://geronimopromo.com/wp-content/uploads/ewpt_cache/550x0_85_1_c_FFFFFF_4284e6d2ab6713542d75779c5cf5d82c.jpg)
![Lassie Standee](http://geronimopromo.com/wp-content/uploads/ewpt_cache/550x0_85_1_c_FFFFFF_b5abd354719da32159bbc8a709151404.jpg)