Two American Classics Become Perfect Promotional Partners
As the premiere brand of American made children’s wear with a reputation for quality, we looked for a suitable high-profile theme. We secured the exclusive rights to Lassie and their latest movie. The program included a licensing deal, movie placement, a national sweepstakes to win a trip to Hollywood to meet Lassie, a national tour of Lassie making store appearances in 24 markets, and individual gift-with-purchase programs for each major retailer.
Sales soared, awareness grew dramatically and retailer good will achieved new heights.