Itinerant On-Premise Event


To generate on-premise sales, raise awareness of brand attributes and build customer loyalty, we created:

The world’s first mobile green screen studio that allowed patrons of bars and attendees at major events like the Super Bowl to appear in a Miller ad and walk away with a video of their “screen test”.

Event toured for almost 4 years across the U. S. and participants, as well as passive viewers, walked away with the brand nugget memorized. Media value exceeded the program cost.