Fund Raising Event

The Eastside BID

The Tomato Romp

The Tomato Romp is the oldest and biggest rotten tomato fight in the US. Geronimo was brought in as the Event Director to help expand its audience and bring professionalism to its execution. We added live music, entertainment by Comedy Sportz, live “tomato art”, a samba parade and a food crawl nicknamed the Tomato Chomp. We doubled the participation in the rotten tomato fight at the same time we expanded the famous Bloody Mary Contest. Together they raised over $4,000 for the local food banks, as well as five digit funding for the East Side Business Improvement District.