Entertainment Property Tie In

The Libman Company

To Bring some Star Power to their Facebook page

We negotiated an off-air agreement with Dick Clark Entertainment and So You Think You Can Dance (SYTYCD) that had six elements:

  • New Facebook content each week for 14 weeks of SYTYCD stars dancing with Libman Products that only fans of the Libman page can watch
  • Sweepstakes to win a trip to the SYTYCD Finale
  • Contest to send in your best video of you dancing with a Libman product to win trip to Finale
  • Tweets and blogs from stars each week
  • Direct Mail contest to Dance Schools
  • Live appearances at national dance events

Tens of thousands of new fans were generated with the opportunity to see their favorite stars in new videos.