To Bring some Star Power to their Facebook page
We negotiated an off-air agreement with Dick Clark Entertainment and So You Think You Can Dance (SYTYCD) that had six elements:
- New Facebook content each week for 14 weeks of SYTYCD stars dancing with Libman Products that only fans of the Libman page can watch
- Sweepstakes to win a trip to the SYTYCD Finale
- Contest to send in your best video of you dancing with a Libman product to win trip to Finale
- Tweets and blogs from stars each week
- Direct Mail contest to Dance Schools
- Live appearances at national dance events
Tens of thousands of new fans were generated with the opportunity to see their favorite stars in new videos.
![Poster Artwork](http://geronimopromo.com/wp-content/uploads/ewpt_cache/367x550_85_1_c_FFFFFF_90e62d7e43ea7ba7e938eb4d77f54a0d.jpg)
![Intro Video](http://geronimopromo.com/wp-content/uploads/ewpt_cache/733x550_85_1_tl_FFFFFF_a8cfe4b47b245f5fe7cc6090d461ff02.jpg)
![Countdown to promotion](http://geronimopromo.com/wp-content/uploads/ewpt_cache/733x550_85_1_c_FFFFFF_502aa50a5755129705d9cdabb1d57a8a.jpg)
![Poster](http://geronimopromo.com/wp-content/uploads/ewpt_cache/367x550_85_1_c_FFFFFF_f052649ac65810ecd511a8ae508f3713.jpg)
![Direct mail to Dance Schools](http://geronimopromo.com/wp-content/uploads/ewpt_cache/550x0_85_1_c_FFFFFF_988b35d6db2eb7d58aa0aa9bddfd020a.jpg)
![Post Card back](http://geronimopromo.com/wp-content/uploads/ewpt_cache/550x0_85_1_c_FFFFFF_74ed175b98a727ba082cc9c55f0fda6f.jpg)
![Post Card](http://geronimopromo.com/wp-content/uploads/ewpt_cache/550x0_85_1_c_FFFFFF_077cf3dc50f8feb0587e2de39af36c00.jpg)
![Teaser Video](http://geronimopromo.com/wp-content/uploads/ewpt_cache/550x0_85_1_c_FFFFFF_16a06f382221eb300127220056e9b6b1.jpg)