To Bring some Star Power to their Facebook page
We negotiated an off-air agreement with Dick Clark Entertainment and So You Think You Can Dance (SYTYCD) that had six elements:
- New Facebook content each week for 14 weeks of SYTYCD stars dancing with Libman Products that only fans of the Libman page can watch
- Sweepstakes to win a trip to the SYTYCD Finale
- Contest to send in your best video of you dancing with a Libman product to win trip to Finale
- Tweets and blogs from stars each week
- Direct Mail contest to Dance Schools
- Live appearances at national dance events
Tens of thousands of new fans were generated with the opportunity to see their favorite stars in new videos.
